Increasing Conversion Rate of Title Services Company
Details
Title Services Companies provide essential services to the real estate industry by ensuring the legal transfer of property ownership. In today's fast-paced world, customers want quick and convenient service.
Conversational text marketing is an effective way for Title Services Companies to engage with customers and increase their overall conversion rate. In this case study, we will discuss how Title Services Company can use conversational text marketing to optimize their conversion rate.
Company Information
The Title Services Company is a small business that provides title insurance, escrow, and closing services to the real estate industry.
They operate in a highly competitive market, and their services are essential for buying and selling property. Their target audience is real estate agents, mortgage brokers, and home buyers/sellers.
Effective ways of integrating conversational texting into marketing efforts
Personalized Messaging
Using conversational text marketing, personalized messages can be sent to customers, which can help in building customer relationships and increasing trust.
Quick Response Time
Conversational text marketing allows for quick and timely responses to customer inquiries, which can lead to a faster turnaround time and a higher conversion rate.
Automated Follow-ups
Automated follow-up messages can be sent to customers who have shown interest in the Title Services Company's services, which can help keep the conversation going and increase the chances of conversion.
Implementation of the campaign
TARGET AUDIENCE SELECTION
The Title Services Company should target their messaging to real estate agents, mortgage brokers, and home buyers/sellers who have shown interest in their services.
MESSAGING CONTENT
The messaging content should be personalized and relevant to the customer's needs. It should highlight the Title Services Company's unique value proposition and how they can help their customers.
DISTRIBUTION CHANNELS
The conversational text marketing campaign can be distributed through various channels, such as SMS, Facebook Messenger, and WhatsApp.
Goals and Metrics for Success
Increase in the number of leads generated.
Increase in the number of appointments scheduled
Increase in the number of conversions (i.e., title insurance policies sold)
Increase in customer satisfaction ratings
Results Achieved with Metrics
Since adopting Zipwhip, Branch Manager, Kelly Weaver reports saving 3-4 hours per week on communications. She uses Zipwhip both internally and externally to deliver news to agents, get answers from notaries and stay in touch with BDOs in the field. A notary who’s in back-to-back signings all day may not have time to retun a call, but can easily reply to a text. Similarly, a builder on a construction site can type a quick response without ever leaving the field.
The majority of Kelly’s customers also prefer text for the fast exchange of information. They can get the answers they’re anxiously waiting for in seconds and avoid process delays by quickly providing information when needed. Finally, as a manager, Kelly like that Zipwhip allows her to oversee conversations between her staff and clients. Her Zipwhip account is linked with her assistant’s so she can keep up on conversations in real time. Additionally, she can access Zipwhip on both her desktop and mobile devices, making it easy to communicate wherever she goes. Zipwhip is a win/win/win. It saves time for Stewart title staff and customers, provides a competitive sales advantage and allows customers to communicate using their preferred method – texting.
Potential strategies for overcoming obstacles
Responding promptly to customer inquiries and providing a high level of customer service.
Offering unique value propositions, such as fast turnaround time and competitive pricing.
Building trust and relationships with customers through personalized messaging and automated follow-ups.
Takeaway
Conversational text marketing is a highly effective way for Title Services Companies to engage with their customers and increase their overall conversion rate. By implementing personalized messaging, quick response time, and automated follow-ups, companies can build trust and relationships with their customers.
We at our marketing agency can help other Title Services Companies implement similar campaigns to optimize their conversion rate through conversational text marketing.
