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How Our Content Writing Service Works

Local Services USA is a leading content writing service for small businesses. We offer a simple, easy-to-use process, and our team of experienced writers will help you get the content you need to promote your business online.

Yes, it’s that simple!

What Local Services USA Content Marketplace Does

Local Services USA is a unique online platform that connects businesses with qualified content creators in an instant. With our easy-to-use search engine, you can find writers who specialize in the topics and tone that you need, eliminating the hassle and guesswork of traditional hiring processes. So whether you need a blog post, social media update, or full website overhaul, Local Services USA has you covered.

Local Services USA is a content marketing agency that helps businesses lift their website search rankings and increase organic traffic. Our team of experts uses the latest techniques and strategies to create high-quality content that gets results.

At Local Services USA, we understand that high-quality content is key to a successful online presence. That’s why we’ve partnered with the leading content providers and secured subject-matter experts, experienced native English writers, editors, and designers to handle any content needs. Whether you need a website overhaul or just a few blog posts written, we can help.

Local Services USA is a content marketplace that provides reliable, high-quality content to help businesses achieve their publishing goals. With a team of experienced writers and editors, Local Services USA is your one-stop shop for all your content needs.

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Custom Content Crafted to Match Your Goals

Local Services USA is a content writing agency that specializes in delivering custom content for businesses of all sizes and industries. We have team of experienced writers who can create high-quality, SEO-friendly content for your website, blog, social media channels, and more.

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Local Services USA is a content marketing and SEO agency that helps businesses establish themselves as experts in their field. We produce high-quality content that helps our clients build more trust in their brand and reach more customers.

Higher visibility for your business thanks to SEO

Local Services USA specializes in creating high-quality, unique content for businesses of all sizes. Our team of experienced writers and SEO experts create content that is optimized for your keywords, increasing your chances of ranking higher in Google search results.

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Harness Our Content Marketing Service To Upscale Your Business

For prospects to become customers, you must have invested much into churning out not just bulky but highly informative and relevant content. Those contents also need to speak to your audience's pain point in a way that feels organic, against a disruptive mode of engaging them (which, 70% of the time, scares them away).

We believe that content marketing is what businesses and establishments have deployed to ensure they get their voice out there and to the right audience. It is a way of acquiring leads by disseminating relevant, engaging, and delightful information to a unique community.

The most intriguing form of content marketing is not what we've seen recently. The giant MARVEL comic books have successfully gained trust from kids and young adults by strategically marketing their content in a more specific way so as not to mislead their customers on what type of information they get from each purchase.

All over every comic book cover is bold text that depicts the message and superhero images to make the icing on the cake. We're not here to talk about comic books, are we?

The breakdown of content marketing is to ensure that you're constantly reaching out to a defined audience with the right strategy to attract, engage, and nurture them to become clients or customers. By carrying out content marketing “best practices,” we can help you actualize the following;

  • More engagement
  • Higher conversion rate
  • Brand recognition
  • Increased revenue
  • Become an authority in the industry.

With that said, let's dive deeper into what content marketing entails and how you can capitalize on this strategy to 10x your business growth. Whether you're just setting out as a business owner or here to improve your existing knowledge, you will find this article your perfect companion as you walk through.

Shall we give it a try? I bet you cannot wait!

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Defining Content Marketing

Content marketing means publishing your business or brand product/service in such a way as to get the attention of people who need them. Content marketing begins with a proper plan to

create and distribute informative and educative content via various media to the end so you can realize brand awareness, conversion, and more sales.

As simple as the concept of content marketing may sound, there are still many background duties to embark upon. First, you need to ensure that there's solid content that contextualizes your business deliverables. We're talking about website content like blog posts, audio content like having a podcast platform like Spotify, video content on an authoritative platform like YouTube, etc. It's about having information in visual, audio, or written form.

Now that you have the basics let's notch it up.

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What's The Hype About Content Marketing?

What never changes about content marketing since marketing found its way to the limelight? It is about letting your target audience know what your brand is about and how your services help in proffering a lasting solution to their problem. In this case, you do that with content.

Marketing has evolved from what it used to be when sellers and service providers had to approach their customers to attract them to their service.

You'd be hungry midway on a travel trip from Connecticut to Oklahoma if you didn't get to see a KFC billboard. That's not KFC's CEO speaking directly to you there, and it is a strategy to inform a specific audience (hungry people) that there's fried chicken if they care to spare some dollar notes.

With the help of content marketing, your brand can now:

  • Educate and engage a unique audience
  • Acquire leads
  • Convert leads into customers
  • Build a solid relationship with customers
  • Generate sales

NB: For content marketing to yield all of the above results in your business, every content you put out there (visual, audio, written) must be of good quality, accurate, relevant, and optimized to meet the needs of your audience. This is a tip that works 99.9% of the time, and you must see it through.

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Helping You To Identify Different Types of Content Marketing

There are various ways to go about content marketing, each being unique in drawing engagement. Let's take a brief look at some content marketing strategies.

Blog contents are compelling in generating engagement for your business. This is because it affords room for creativity. Marketing via blog content lets you prompt your business with external links from other blog content and internal links incorporated to deliver your product/service description. The first place that people search for information is on Google, you have to structure your blog post in a way that is relevant to people’s needs. Your posts must be easy to understand, catchy, and highly informative to keep your audience hungry for more.

Current statistics show more than 3.6 billion active social media users globally. This makes it easy to comprehend why many establishments are investing in this type of marketing. Many users spread across the media, on platforms like Facebook — now Meta —, Pinterest, Instagram, Snapchat, TikTok, and LinkedIn, to mention a few.

Knowing this, there are several ways you can leverage these platforms to create and distribute relevant videos, images, and stories to get your target audience interested in your product.

According to a survey in 2020, about 49% of people between the ages of 12 and 32 in the United States had listened to an average of 6 hours of podcasts in a week within the last month. What does this tell you? It means that businesses should begin to invade the area of creating informative audio content in growing their establishment.


Audio content marketing gives you the liberty to be creative as you want. You can base every podcast on different topics related to your business, decide how long each episode will be and how you advertise products on it. Also, people listen to audio at their convenience without having to pay attention to images; this has made it quite popular.

Infographics are an excellent way to advertise your content for your audience to see. They show information about your product/service and well-represented data in a visual format. Infographics are different from video content marketing because they are static with information impressed on them.

Good infographic content marketing has crisp images with simple and short wording. They help communicate complex information in more understandable terms for customers and prospects to relate with. The best infographics are easy to read and appealing to the eyes.

Statistics from Wyzowl reveal that 69% of business customers prefer to know about services and new offers via video content. This is essential because it uniquely captures their attention. In addition, marketing your content via video can increase your business ROI, improve conversions, and assist you in building close relationships with your audience.

You may decide to market your video content on blogs, social media, or another website. Videos on platforms such as YouTube, Instagram, Facebook, Tiktok, etc get massive traction that can improve your business and make you easily reach your target audience.

Speaking of paid advertisements, they help your business interface with more prospects interested in what you offer. This also gives your business the edge of visibility without pulling many strings. When complemented with inbound marketing, paid ads are very beneficial in generating leads.

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Content Marketing Strategy - Best Practices

Planning to begin marketing your content without any strategy is like driving a car without a navigational system. You could waste a fruitful part of your time wandering around until you start getting frustrated. We help marketers and business owners get the most out of their marketing campaign. We also show you how to implement it for your business expansion.

These strategies are a master plan to execute your content marketing endeavors. We shall be taking these strategies step by step in a few minutes.


Have Realistic Goals

The primary aspect of successful content marketing is to have a goal you can actualize. Sometimes, business owners get too excited already about having their brand content published, so they have unrealistic expectations.


Your content marketing goals should go in line with your business objective. They should be to:

  • Increase engagement
  • Boost conversions
  • Build trust and loyalty with customers and prospects
  • Solidify brand integrity
  • Create brand awareness
  • Acquire more leads.

When you set realistic business goals, it allows you to track your marketing progress and check out new achievements. On the other hand, unrealistic goals only bring you frustration when faced with obstacles.


Set KPIs against Each Goal

Another way to strategically improve your content marketing campaigns is to set Key Performance Indicators for every of your business goals. You may use these sizable points to quantify your campaign performance for every goal.

Here's a table that shows how to set good KPIs for your content marketing goals.


Settle on Your Content Type

What's next for you to do is to decide which content type you'll be creating for your audience.

Here's where you sit down and brainstorm based on the personality of your potential customers.

You should be able to answer questions like these:

  • What are their challenges?
  • What do they require?
  • What do you have to offer?
  • How can you meet their needs?
  • What platform is best to address their needs comprehensively?

Once you can answer all of these questions sufficiently, you can devise the best content type to market to your target audience.


Decide on Your Marketing Channel

As explained earlier, you don't just need content to be marketed, you also need a functional space to engage prospects and customers. This decision is often tied to your type of content and the persona of your audience.

For example, if you're creating video content, you will need to engage social media platforms to interact with prospects. Engaging a channel with the wrong content type will present you as unprofessional and may reduce your conversion chances.


Work With a Budget

This may sound absurd, but many content marketers fail in this area. When you think about the nature of the content you will be marketing, you should be conscious of the finance that comes with it. If there's no need to hire a content marketer, take out the consideration from your bucket list.

When marketing your content, your primary goal is to get more revenue. However, it is a known fact that content marketing will cost you some money, but you should work toward reducing costs as much as you possibly can.


Content Creation

One vital aspect of content creation is keyword research. This is basically because it helps people find your business easily online.

What are Keywords?

Keyword phrases are used by customers to carry out content research or inquire about a particular product or service. Search engines like Google also make use of keywords to determine what type of content you have in your channel.

Types of Keywords

Three fundamental types of keywords can be included in your content.

  • Short-tail Keywords

They identify with a larger group of words like cars, socks, shoes, etcetera. Short keywords are targeted at a large audience and are more competitive.

  • Medium-tail Keywords

Medium keywords may be two or three words that streamline the searcher's query to a more detailed concept like “men's shoes”. They have fair competition compared to short keywords.

  • Long-tail Keywords

These types of keywords are much longer in words and delve deeper into the searcher's intent.

An example is “men's black leather shoes”.


Content Promotion

Like chocolate topping on vanilla ice cream, content promotion gives your brand due recognition. Here's where to go to your prospects where they hang out and engage them with insightful information about your brand till they are convinced to take action.

There are a few ways you could achieve this:

  • Social media marketing
  • Email marketing
  • Link building

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Tactics To Market Your Content

Several tactics for content marketing have proven to be helpful to businesses in effectively communicating value and information to their target audience. In this segment, we are going to study a few of those tactics and how important they are at landing positive results.

Below is a breakdown of what content marketing entails;

  • Guest Post
  • Upgrading Content
  • Content curation
  • Repurposing Content
  • FOMO
  • Urgency
  • Geomarketing

What is a guest post and what relevance is it to content marketing? Guest posting or blogging is a crucial step to improving Search Engine Optimization for your content and getting more results from content marketing. Guest posting helps you create awareness about your business as well as build some level of trust between customers and leads.

In addition, this tactic is sure to get you new sign-ups and visitors. To successfully guest post, you must know how to pitch catchy topics. Furthermore, you must identify specific blogs to publish your content.

From time to time, it is recommended that you take inventory of your brand content to identify what needs to be upgraded. Aside from that, you can also come up with interesting topics related to your initial publications to serve as an upgrade.

Businesses use this tactic to retain more than 60% of their customers. You must ensure that every content intended for an upgrade goes in line with the previous content, only with updated information and better storytelling.

When you feel like you're not making any headway with your content marketing, you should try out content curation. With the help of fantastic content curation tools, you can primarily benefit from good content without spending time creating them. This will save you substantial money, time, and effort.

Content curation tools help you easily track trending topics and share them on various platforms as you wish. Social media sharing can now be automated with content curation tools. This implies that you don't have to click on the share button now and then.

The good news is that some of the best content curation tools online are free to use. Below are some content curation tools to consider in your content marketing campaign.

  • Klout: Recommends for your content that will boost your social influence.
  • Nuzzel: Content curation tools for newsletter
  • Flipboard: You can effortlessly create your business digital magazine
  • Listly: This tool helps you create a list of contents and then share them
  • Pinterest: You can curate content through boards and pins.

A lot of marketers do this, taking existing content, and then using it as a format to suit another context. This method is adopted by content marketers who understand the technicality of content publishing and the customers' behavior.

Content repurposing can help alleviate the stress of creating fresh content from time to time.

This can also broaden the reach of your business and engage more prospects.

How To Go About Content Repurposing

Here are ways to use content repurposing as a tactic of content marketing.

  • Remaking written content in another format, like video content. This will give your audience a more graphic representation of what you mean.
  • Share or republish your post on social platforms like Reddit and Medium


Use an old piece of content and attempt to upgrade it.

Statistics from Wyzowl reveal that 69% of business customers prefer to know about services and new offers via video content. This is essential because it uniquely captures their attention. In addition, marketing your content via video can increase your business ROI, improve conversions, and assist you in building close relationships with your audience.

You may decide to market your video content on blogs, social media, or another website. Videos on platforms such as YouTube, Instagram, Facebook, Tiktok, etc get massive traction that can improve your business and make you easily reach your target audience.

Speaking of paid advertisements, they help your business interface with more prospects interested in what you offer. This also gives your business the edge of visibility without pulling many strings. When complemented with inbound marketing, paid ads are very beneficial in generating leads.

FOMO in content marketing is a way of making your website visitors have an impression that they are missing out on something huge, to the end that they purchase your product. Although this sounds like an old trick to magnetize leads to your product or service, it is still effective today.

FOMO doesn't just alert visitors about mouth-watering offers, it presents them with up-to-date service upgrades, discounts, and additional plans (if any). The aim here is to put forward your best service to your website visitors in a convincing way that makes them want to take action immediately.

Another useful content marketing strategy that plays a vital role in human psychology is the tactic of urgency. Humans are designed to react equally to situations of urgency, which is why businesses don't just present value to their prospects or customers. They do so in a manner that makes it time-dependent.

This is similar to FOMO and is being used as a marketing tactic

  • Don't use it too often
  • Rightly depict scarcity, speed, or time in your content
  • Use a less passive tone in your Call To Action

It was mentioned earlier that you must create content that speaks directly to your target audience. Geomarketing is an excellent way to achieve content specificity as it narrows down your content's relevance to your potential customer's location.

For example, you own a beverage company in Berlin. Geomarketing will promote your company's service, to a large extent, to prospects who are from Berlin to enable them to find your service. Unlike other tactics of content marketing, marketing streamlines your audience by the factor of location.

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Let Us 10x Your Business With The Right Content Marketing Strategy

There are no shortcuts in marketing your content. You must build your brand recognition and trust through diligence for months — or even years. The foundation of good content marketing starts with planning out the appropriate content for your target audience.

However, you don't have to panic. With our input on your business awareness campaign, you'll find content marketing to be a no-brainer when you fully understand the basics. To reiterate, content marketing aims not only to sell your product or service but also to publish informative and relevant content. Prospects won't take time to click away from your site until they cite irrelevance in your content.

Ensure you go through this guide again and be determined to put every point into practice. We hope you have fully understood what content marketing is, the direct and indirect ways it affects your business, and how to create quality content for your audience. Remember, the best product should get the best promotion. If you want to stay ahead of the competition, don't just settle for good products. Go for the best content marketing strategy.