Hashtags are used across social media platforms to emphasize your content. Hashtags are allowed on LinkedIn and can be used to boost your marketing strategy for better results. Using phrases that match your business goals after a hashtag symbol can be an excellent way to tap into industries and niches and interface with new audiences.

However, you must be able to strike a healthy balance between using the appropriate volume of hashtags and relevant phrases. Using too many hashtags or irrelevant ones can distort your audience's reach or marketing goals.

You can achieve this by carrying out a simple LinkedIn hashtag research. Go to the search bar to query a list of hashtags; for example, if your business is focused on producing fintech applications, you can start by searching for #fintech or #fintechapps. This will give you insight into the number of people following the particular hashtag and how often it is used.

Once you get the insights you need, you can begin with 2 to 5 hashtags that communicate to the audience you wish to market your content. You want to focus on relevant hashtags over the number of people following them. Having pertinent hashtags for your content with many people following them will only put your content in front of the wrong audience.

LinkedIn profile and page may appear similar but have different roles in your LinkedIn marketing strategy. LinkedIn pages can be followed without needing to send out a connection and wait for the user's approval.

When you share your LinkedIn page with your connections, they can follow your page and go through your business content without scaling any hurdle of approval. This approach is ideal for generating massive engagement.

This is because LinkedIn pages are made public and are designed primarily for businesses. On the other hand, LinkedIn profiles are intended to be used by individuals. Both work the LinkedIn algorithm but present you with different tools to grow your business audience.

LinkedIn profiles can also be followed but stand out so that you can have one-on-one connections and private conversations with whoever requests to join your network. If you prefer to embark on an individualized tactic in growing your business, you should consider having a LinkedIn profile to take advantage of the features available.

To get the ultimate LinkedIn marketing workflow, you can combine having a LinkedIn profile and a page to work in tandem. For instance, you can list yourself as an employee of your company. This you can achieve by including your LinkedIn page as your employer on your LinkedIn profile. With this tactic, visitors who land on your profile also get to.

Creating posts of varying lengths is an effective tactic for improving your LinkedIn marketing strategy. Short and relevant posts (backed with images) have their place on LinkedIn. On the other hand, posts of long-form engage your audience for longer.

Having a standard post-length work in most cases, you must learn to mix things up a bit to maximize the power of LinkedIn marketing fully. Having too many short posts can easily portray you as one with less authority or substance. Varying the post length will keep your content relevant and fresh to your network.

Unlike social platforms like Instagram, LinkedIn allows sharing external links to websites and blogs. As your content provides value to your audience and is relevant to their needs, your LinkedIn marketing strategy will have much effect by adding relevant external links.

In addition to sharing external links from other authors, you can also take them using the hashtag. This applies to sharing posts from similar authors of businesses on LinkedIn.

To be an effective marketer, you must know how to leverage the power of cross-platform posting. It is not enough that you post on LinkedIn to drive traffic to your business. You must also learn to share your posts on other platforms to get more engagement.

This can be achieved by using the share option on every of your post, or copying the link to be used on Facebook, Instagram, or Twitter.

LinkedIn is known to be the platform that has the most extended content lifespan. Unlike Twitter, where you can only post a few sentences about your business, on LinkedIn and how you need to be more detailed in allowing your audience to understand your intent.

While marketing on LinkedIn, you don't have to adopt a round-the-clock publishing schedule; all that is needed is a consistent time when you post your content. Whether you post daily or every week, as you go on with your LinkedIn marketing strategy and your network, you begin to expect your content regularly, which ultimately builds trust.

Choosing the proper posting schedule makes it easy to stay consistent and track how well your content serves your network. Check out what time and day use the best engagement and make adjustments (if need be) to your schedule.

As we go for that, we will be covering some effective ways you can achieve LinkedIn marketing success. The tips below are tailored to meet your business needs, whether running a personal LinkedIn page or a business page, regardless of your industry size.

Although some of the points highlighted can be ideal for businesses looking to boost their brand awareness, they can also be applied to companies seeking to hire new talent for their organization.