Before going into script writing and writing engaging questions and replies, the first thing is to ensure the customer consents to your text service. Just like nobody will like someone barging in on them in their rooms, ask for permission before sending a text.

Data from the General Data Protection Regulation (GDPR) reveal that the body expects brands that utilize text messaging for marketing intent to ask for customers’ permission to receive text messages from that specific brand. With customer permission, GDPR further expects companies to ensure all the available data are unnamed and develop an opt-out alternative for all clients using text messaging.

It is crucial to ensure that all actions align with government regulations before building a system for conversational text messaging regarding collecting and storing customer data.

Respect customers’ interests by sending texts that interest them. If you keep sending text messages they don’t need, you are only causing extensive damage to the business instead of promoting it.

If you want to build a solid relationship from the beginning, start the conversation in a way that makes them comfortable. The most excellent way would be to tell them your name and get to know their names too.

You must know the person you are selling to; if you don’t know that, then you don’t know what to sell to them. You use a Customer Relationship Management (CRM) app to examine your customer base. You can also use it to track their buying history and interests so that you can send appropriate messages to them.

Every interaction in conversational texting must have a natural feel. It means that you should ask your customers personalized questions that make it easier for them to communicate well with you.

Develop a script for conversational texting using a set of customized and appropriate questions. This approach makes the customer comfortable, and they end up sticking around longer.

A conversational text must be clear and straightforward to captivate customers. It is essential to ensure that the text contains captivating and enticing words and excludes confusing terms or statements. For example, don’t use abbreviations that are specific to marketing. Your customers might not know them.

Avoid grammatical and typographical errors. Customers won’t pay attention to you if you cannot spell correctly or can’t express yourself in simple and correct English that is free from grammatical blunders. So, try your best to reduce minor human errors that can cost a lot.

To make the text fun, you can include interactive texts, trivia, games, polls, memes, or rewards. Some conversational texting platforms send pop-quiz texts and reward the first 100 correct responders.

Furthermore, avoid using exclamation signs and all-caps words because customers can misinterpret it and think you are shouting at them.

It is wrong to think that brands can send texts anytime as long as customers have given their consent. It is all about immediate and perfect timing. Imagine getting a text from a marketer when you are tired, resting, or driving.

A standard timeframe for text marketers is within 10 am-8 pm. It can also vary depending on customers. The best time to send a text is difficult to predict. You should endeavor to know when your customers would love to hear from you even before they sign up.

The concluding part of a conversation is as important as the beginning. Immediately after the conversation with a customer ends, ensure you bring your discussion to an end with a CTA.

A good CTA should possess the following features:

• Encourage a customer to take action
• Be valuable
• Have a sense of urgency
• Be visible and compelling
• Be clear and concise

Most times, an interaction in conversational texting possesses different CTAs dependent on the goal. It is a fantastic way to check your communication flow with a client. This kind of call-to-action means that the customer only gets vital information from you, so your conversation won’t go off the rails.