Custom Video Production From
Local Services USA
Professional web videos are compelling, relevant, and effective at building trust with your visitors. At Local Services USA, we know the impact a single, well-shot video can have on your bottom line. Pricing for our custom video production services starts is 100 percent transparent — you always know exactly where your money goes. Scroll down for more details or fill out the form for an exact quote!
If you’ve always wondered how some businesses get so much conversion from their online marketing campaigns... Then Stick around!
The answer is VIDEO MARKETING……Videos convert much more than any other means of content marketing or content delivery media….why this is so, is logically simple:
Which would you rather go with, a long boring post or a beautiful animated video delivering the same content?
With 100% certainty, I know your answer is VIDEO
Facts…
The modern customer wants to see your product or service in action… and thus, Video marketing captures a wide audience that Even the laziest prospects can consume your content easily.
70% of marketing professionals report video converts than any other medium.
Replacing an image with a video in your content increases conversions by 12.62
Animated explainer videos increase conversion by 20%.
Including a video on your website homepage can increase conversion rate by 20% or more.
I can go on and on...
Almost 5 billion videos are watched on Youtube every single day… and Over 400 million people spend at least one minute on social network’s video platform each month, with more than 75 million people doing so each day.
100 hours of videos per day are watched on Facebook.
All these proves one thing...
VIDEO CONVERTS AND CONVERTS REALLY MAD!
Our Video Services
With video now accounting for a large proportion of internet traffic, we believe that every business needs to be using video as part of their marketing strategy!
Our aim is to understand your business and its audience, so that we can create engaging and exciting video content that not only impresses you but attracts your target market ultimately helping your business reach its goals.
Our Video Service Includes:
- Remote Directed
- Talking Heads
- Explainer Videos
- Promo Videos
- Video Testimonials
- Motion Graphics
REMOTE DIRECTED VIDEO, WITH THE EMPHASIS ON “DIRECTED”
Remote Directed Video provides much of the skill and experience you may be lacking, at a price that won’t strain your budget.
RDV allows a skilled video director to control a client’s smartphone camera from anywhere with a WiFi connection. The client downloads a free app and enters a session ID provided by the remote director.
Once in the session, the director can control the client’s camera and microphone settings. Better yet, the app allows the client and the director to see each other and communicate with each other through the same phone.
This allows the director to coach the client through the recording session, as if he or she was physically present.
- “Move the camera to the left.”
- “That last take lacked energy. Let’s try it again.”
- “Straighten your collar.”
- “I could hear a siren in the background. Let’s reshoot that last segment.”
These are just a few of the very typical adjustments that an experienced director might offer, in the middle of a recording session. Small “bloopers” like these occur in almost all recording sessions, but they often go unnoticed while you’re focusing on camera controls, lighting and scripts.
Talking Heads
A talking head video involves 1 or more people talking directly to the camera. So, if you’re looking to do an interview or provide a company update, this would be the perfect option.
Explainer Videos
Does your product require instructions in order to setup or use? Or maybe you want to create in-house videos teaching new employees about your business. Whatever it is, an explainer video is a very quick and simple way to transfer information to an audience. 64% of business owners that use explainer videos say that it boosted sales.
Promo Videos
Create a staple company video that promotes what your business is, what you do, and why people should buy your service or product. It’s proven that a promo video on a landing page or front page of your website can increase conversions by up to 86%.
Video Testimonials
Want to show off how much your clients love business and the product/service that you provide? This is a great way to promote yourselves, and it shows legitimacy and that your product or service is worth investing in. 79% of people have watched a video testimonial to find out more about a company, product or service.
Motion Graphics
Motion Graphics videos are 2D or 3D animated videos that creatively explain your business and its services. They’re very good at grabbing viewers’ attention and with 81% of consumers muting video, motion graphics videos with the use of text are a great way for people to still watch and consume information without sound.
Our Video Process
The first step of creating any type of video is to discuss your business, so that we understand what type of video you want and what your goals are. For example, is it to increase brand awareness, traffic to your website, or do you simply want to promote a new product or service? Once we’ve done this as a team, we will be able to create a video proposal, which will include what type of video would be most suitable and why, and the best way to distribute the video.
Once the first step is complete we will brainstorm ideas and create a storyboard around it. We will come back to you with 2-3 different storyboard options for you to choose from.
Now we have a solid script and storyboard, we can start shooting and creating your brand-new video, and we’ll be on hand to direct and produce throughout the whole shoot. We will supply all video equipment and even help select the perfect location to shoot.
When filming is complete, it’s time to head to the editing suite to start piecing together your new video. With years of experience in editing, we will make your video is on brand and looking slick.
Once the first draft is complete, we will send it to you for reviewal, and you can come back to us with any changes until you’re completely happy with it.
Distribution is probably the most important part of the whole process. It’s no good creating a video if you don’t distribute it through the right channels. We want to make sure that your video is seen by its target market, so that you reach your goals. If you’re not sure about the best way to promote and distribute this video, just let us know and we can help!
Frequently Asked Questions
What is the price of creating a video?
Please see our packages for prices, or feel free to contact us for a tailored package.
How much work do you require form us?
As little or as much as you’d like. However, it would be best for you to be involved in the storyboard process, as we want to make sure that we stay on brand and that you’re happy with the end result.
Can we be involved in the editing process?
100%. Although we’re very confident in our editing skills, it never hurts to have guidance to make sure that the final piece is as imagined.
Will you provide video equipment?
Yes, we provide all equipment! From cameras, to audio and lighting equipment. You don’t have to worry about a thing.
In which locations do you offer your services?
No matter the location, we will be there! However, please bear in mind that the cost of travel will be included in the price.
Are you COVID compliant when making videos?
Yes. We take the situation very seriously and always stick to government guidelines when carrying out any work. If you have any questions about this, please do not hesitate to contact us.
Our Experts are Ready to Help!
Connect with one of our Local Experts today and discuss your requirements. Free advice.
Want to connect with a marketing expert? Dial in!
123 - 456 - 7890
Video Marketing: A Complete Guide 2022
We are in the era of video content. Instagram reels, TikTok channels, vlogging, and YouTube videos have been getting more traffic than ever! The world is gradually becoming more visual, especially with VR devices and the Metaverse taking all the rage. You need this video marketing guide so you won’t be left behind. News flash, this is 2022 and not 2001, and you will need more than written content and images to get your customers interested.
Video marketing is a strategy that every intentional business owner should master to engage and attract customers. And we believe that you’re one. According to Statistica, 500 hours of video content is uploaded on YouTube every minute. Research has proven that customers find it easier to retain the content from a video than with any other medium.
HubSpot Academy says that 90% of customers say that videos guide their decision, 64% say that video content increases the possibility of making a purchase, and 79% of the people visiting your site would rather watch a video to learn than read a written text. Interesting figures, right?
You must be wondering what video marketing is, its benefits and how to create your strategy. This comprehensive guide on video marketing has all you need.
What is Video Marketing, and How Does It Work?
Video marketing simply means using video content to inform and educate people about a particular product or service. This marketing strategy drives sales, improves engagement, and interacts with customers across digital and social channels. It helps in creating brand awareness, driving traffic, and improving sales. If you have a smartphone, you can even start with videos, which can be that simple. However, these videos have an aim which is to promote your business and attract customers.
What Our Client Says
Why is Video Marketing So Powerful?
Video marketing is a significant tool that you should not ignore, especially if you want your business to thrive. Since Covid-19, there has been a massive increase in social media consumption, meaning that videos are now more crucial than ever.
1.
Video Marketing Builds Trust
Customers want to trust you before choosing your service or product. Videos help you bridge that gap in less time by compressing what your service is all about in one piece. Quality videos build credibility about your service and depict the professionalism of your business. A good video marketing strategy will contain how you will solve your customer’s problems in a clear, distinct, and memorable way. Once you focus on making exciting and fun videos, you will be able to attract your customer and communicate value to them.
2.
Video Marketing Improves SEO
Jerry loves cheese just the way Google loves videos. When you use videos properly, your website can outrank that of your top competitors in the game. Video content makes your content skyrocket 53 times more than usual; amazing, right? It helps improve traffic on your site, especially because most customers prefer to consume video content. Also, videos reduce the bounce rate on your website because it keeps your customers engaged and compels them to stay on your website. The more time they spend, the more you get into Google’s good books.
3.
Videos Encourage Social Shares
Social media greatly benefits your business, especially when reaching your targeted audience. Platforms such as TikTok, Instagram, and Facebook help you build traffic. However, you first need to create an engaging and entertaining video that will make your customers more inclined to share it with their friends. The buzzword for 2022 is VIRAL, and you can always leverage social media to get your brand in everybody’s faces.
4.
It Boosts Sales and Conversion Rate
You can improve the conversion rate and sales when you have a product video on your website. For example, if you can get an explainer video on your website that details your services or the product so customers can begin to imagine themselves using it, then you’ve got them hooked. Interesting product videos are essential tools that smart business people use throughout marketing to get customers to take meaningful actions.
5.
Mobile Users Love Videos
Statistica’s survey shows that 77% of people watch videos using mobile devices such as smartphones and tablets. As a wise business person, ignoring this large percentage of people would only mean you want your business to sink. Mobile users are a major driving force for every successful business, and video marketing can help you reach them. Make sure to create engaging video content that appeals to your audience. Fortunately, that’s not as difficult as it used to be.
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How To Create A Solid Video Marketing Strategy
Every serious business owner needs a solid video marketing strategy. If all you want to do is create videos and post them on your website or social media page, you will only get average results. However, if you desire excellent results that keep your customers trooping into your space, you need a strategy.
1.
Know Your Audience
This first video marketing tip that you must consider is putting your audience first in all things. Here are a couple of questions you must answer;
- Who am I targeting? (This means knowing your target audience)
- What do they like? (It has to do with understanding what resonates with them)
- What will the video do? (This means there must be a special purpose behind the content)
- Where can I find my audience?
You can lose a whole lot of cash and waste your precious time if you spend all your time making videos nobody watches. You must be committed to performing thorough research on your audience before you start dishing out content. You need to determine your buyer’s persona and reach them through your videos. If you fail at this, the entire marketing strategy will be a mess. However, if you find the appropriate answers to these questions, you’re ready for the next step.
2.
Create Specific Goals
Setting specific goals when building a video marketing strategy would give you direction. There are three stages in the sales funnel, and you must decide which ones your videos will address. There’s the awareness stage, interest stage, and decision stage. A brand awareness video's draft helps the audience get familiar with the product. In the interest stage, you can tailor the video towards the solutions that will cater to your audience’s pain points. However, the decision stage will cover customer satisfaction and why your service or product stands out among others.
3.
Make A Video Timeline
A video timeline helps you remain organized and productive because it covers every crucial step in your production process. It is a guide to help you scale through the most unexpected situations when producing. A video timeline should cover the idea, production, and distribution processes. This way, every team member would remain informed about the timeframe for each task and take intentional steps towards achieving it.
4.
Keep A Reasonable Budget
You need a reasonable budget to make high-quality videos. With a budget, you can effectively plan the amount you would spend and measure it against the needed resources. Determine the ones you must spend on and the ones you can forego, especially your toolkit. Also, different types of videos fall within various price ranges. Take the wise step of researching the features to gain a close estimate of what it would cost.
5.
Measure Your Success
Although you're excited about creating videos, you need to create an effective means that will help you measure your success. Once you've defined the video goals, you should create a system that will help you track whether they were accomplished. Check out the view, play, comments, social sharing, completion, and conversion rates. These metrics would help you determine the success of your videos effectively.
6.
Create A Repeatable Process
You're more likely to engage your audience better by creating a consistent, repeatable process. This means you have to be intentional about consistently committing to a certain amount of content that you will produce. Also, you need to determine when you will be making your posts so your customers will remain interested. Make sure that the quality of production and content remains the same; this way, and you can continually appeal to your audience.
Types of Marketing Videos
You need to understand the various videos that appeal to your audience and create them accordingly. The best-known ones include:
Explainer Videos
These videos help to inform your audience concerning your brand and business. It can be called an explainer video once it depicts how your company solves problems afterward. They help you introduce your brand easily and quickly by covering the business and its various benefits to the audience. Explainer videos are short, and they run for about 3 minutes. It contains an easy solution that meets the pain points of your customers.
Product Videos
This type of video is solely to introduce the products or services you render and the various features. Product videos are essential because they guide your customers through their decision-making process. Because of the visual representation helps customers gain confidence in your brand and the services you’re offering. With product videos, business owners can present the product's aesthetics, usage, and why customers should use it.
Educational or How-To Videos
This type of video is for teaching your audience something new. It is structured to take your audience through a process where they can get a message surrounding a particular objective via a step-by-step explanation. These are versatile because how-to videos are used for various purposes, especially to create awareness and prove that your brand is reliable.
Testimonial Videos
Think of testimonial videos as customer reviews that are in video forms. This powerful aspect of video marketing helps your customers gain confidence in your product and services. It gives people the opportunity to share their honest opinions about your brand. Testimonial videos are quite convincing because a testament from a happy and satisfied customer gives your target audience the impression that they would be satisfied after choosing your brand. However, make sure to keep it real because you don’t want fake reviews that will only tarnish the image of your company.
Expert Interviews
You may want to host an interview with thought leaders within your industry. When you create a video documenting the entire interview process, that’s an expert interview. Putting this type of video in front of your audience will position you better as an authority within your field. Your customers will learn and grow to trust you better, especially about the products or services you render. Expert interviews help you attract your customers and gain backlinks for your website.
How to Create Great Videos
Nobody wants to watch boring videos that put them to sleep. They want all the fun and spice even while getting essential information. To achieve that, you have to pay attention to the two crucial stages of production, which include; the production and post-production stages. To create great videos, you must consider these various aspects closely.
Production Stage
This process has to do with the necessary planning required for you to make great videos for your brand. The production stage is crucial because it determines the pace at which the entire project would move and how its execution. If you’re planning to put together a production team, this is the best time to go about it.
These are the steps under the production stage;
Brainstorm
Before any wise person takes a big step, they sit down to plan. The brainstorming process requires that you determine the type of video that suits your audience, the appropriate style, the message, the characters, and the length of the video. You need this process to ensure that your video is entertaining while portraying your brand’s vision and mission. When you brainstorm, you can think from the angle of your audience and determine the kind of content that will be most memorable for them.
Script Your Video
Even the best movie actors need a script to make their work effective. In the same vein, you need a script for video marketing to reduce your time editing, remain time conscious, and ensure that the presentation of your message is adequate. You can get a freelance writer to help you handle the script. However, if you want to do it yourself, you must keep the tone natural and conversational to engage your audience effectively. Make sure to communicate concisely using first-person pronouns and visual language.
Prepare Studio
You need high-quality equipment in your studio or shooting site to ensure that your videos come out nice. Get yourself a camera, tripod, microphone, lights, and others to make your work easy. You can find affordable equipment from professionals to avoid overspending. Create a video for a few minutes to ensure the tools work perfectly. Also, test the lights to ensure they give the right feel and mood.
Get Talent Ready
Talking in front of a camera is quite scary, especially for newbies. However, if you’re willing to get professional talents for the job, you’re good to go. In another case, you might want to train your existing employees to get comfortable in front of the camera. You can give them the script and make them familiar with it till they can confidently share it with an audience.
Post-Production
This aspect of video creation is majorly the role of a production manager because it deals with video editing and graphics. Professionals in the field handle these skills to ensure effectiveness because of technicality. However, the post-production stage has three aspects: video effects, graphics, and sound.
Video Effects
Video effects are mainly concerned with properly editing the video. The process requires that you cut the videos to ensure that the entire story remains clear. Also, it might require you to adjust visual elements such as color, white balance, and clarity. The video effects help represent your brand and portray the creative vision behind the work.
Graphics
Apart from editing the videos, you also need graphic effects to make them look more professional. Elements such as text graphics, logos, animation, fade-ins and outs, and others are necessary to tell your brand story properly. It serves as an effective means that binds your entire work together.
Sound
If the sound is terrible, your customers will be uninterested and disappointed in your work. This is why the music, dialogue, narration, and sound mixing must form a coherent whole that effectively communicates your brand story. Get a professional to help you handle the sound effects to ensure that the sound level is perfect and suitable for your work. Also, you need to discern the right areas where sound would be most effective for better results.
Bonus Point: After successfully handling these aspects, the next step is to upload the video. However, you must be careful while uploading the video because different platforms have the required format for videos. Ensure there is a catchy description or caption that would attract your customers to the great video you’ve created. A great uploading process can make all the difference for your business, so you must take it seriously.
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How to Promote Marketing Videos
After you’ve created your videos, the next thing you’re probably concerned about is the right platform to upload your content. You can either decide to use video hosting platforms or social media platforms to promote your videos. Using the appropriate outlets will broaden the reach of your business and help you reach your target audience.
Video Hosting Platforms
There are different platforms available that you can consider. However, we would only talk about the popular ones. They include;
Youtube
The first video platform that comes to the mind of even a 9-year-old is YouTube. Besides being the largest video hosting platform globally, it also has daily traffic. Your business can rise if you build subscribers and get your audience to follow your channel. Also, it offers an excellent avenue for you to interact with your potential customers.
Vimeo
Vimeo is easily the second-largest hosting platform, although it is not as popular as YouTube. It helps you reach professionals because of the general quality of videos on the platform. It offers beginners templates that they can use to create their videos without stress.
Social Media Platforms
According to Global WebIndex, as of January 2022, 58% of the world uses social media, and these users have an average daily usage of 2 hours and 27 minutes. Most of your target audience already hangs out on a social media platform, and you just have to find them. The platforms you can explore are;
Since 2016, Facebook has offered more precedence to visual content than ever. You can upload your brand awareness videos on Facebook because they’re more likely to gain massive engagement on the platform.
Instagram is a visual platform that prioritizes video content. You can leverage Instagram reels that run for about 15-30 seconds to gain wider reach or use stories to attract customers. Also, you can Instagram videos for much longer brand videos of up to 60 minutes.
TikTok
Although TikTok is relatively new, it has more than 1 billion users. This platform might work well for you if you consistently make posts, entertain your audience, and portray originality. Once you can think of your videos as a means of entertainment rather than as advertising, you will gain followers with time.
Shoot Like A Pro!
Your business can use a strategy like video marketing to thrive. If you’ve always wanted your business to have a global reach and grow into an empire, you just have to start with videos. Probably you’re concerned about the cost of the equipment required for a successful video creation process. We’re here to announce that you can start at your level. There are already phones that can create clean videos at a lesser cost. Also, you can hire freelancers or learn basic skills to improve your work. Make a move today.
