Harness the power of Google Ads to attract your potential customers looking for your business
Why Should You Seriously Consider Advertising on Google?
Google is hands-down the most dominating and advanced platform on the world wide web. It's the best advertising network there is.
The reason why you should advertise on Google – It's simple and you can reach out to a huge chunk of your target audience.
For example, if someone searches for “Black Shoes for Men” Google will display ads of Black shoes as well as ads of businesses that sell black shoes.
This means you can reach out to your target audience looking for the products and services you sell.
Is Google Advertising for Me?
Google advertising suits all kinds of business.
What you should be asking is whether it's the ideal advertising network that suits your goals currently.
And what you should be worried about is whether your online funnel is capable of intaking traffic attracted from Google and can actually turn them into paying customers.
With our experts holding your hands, you will have all the answers.
We Drive Results
Like everything else, we approach online marketing in a holistic manner.
We will first-off ensure that your online marketing funnel is ready to convert the traffic from Google into leads or sales, which is why we will heavily focus on reviewing your entire funnel: from your website’s CTA to copy to speed to your reviews and listings. We want to make sure that once you run Google Ads, you convert.
Pricing & FAQ
How much does Local Services USA's Google Advertising cost?
Our Google Ads campaign begin from $1,000 for a minimum 3-months time period.
The reason why we offer a minimum 3-months package is that it allows us to optimize our campaigns in an efficient manner, leading to a much better ROI.
What's a marketing funnel?
Marketing comprises of two major elements:
1. Traffic
2. Conversions
These elements are further broken down into different steps as well as attributes. For example, if you are running Google Advertising campaign, then you should make sure that your website is prepared to handle all that incoming traffic from Google. That's the only way you will be able to turn a maximum number of them into paying customers.
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Running strategically-planned Google Advertising campaigns can help you attract a world full of traffic towards your website.
However, you should make sure that your website is fully-prepared to convert that traffic into paying customers.
Our Google Advertising experts would love to prepare a well-thought Google Ads strategy for your business to help you generate maximum sales and attract high-quality traffic to your website.
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5x Your Business With Our Google Advertising (SEM & PPC) Service
If you're thinking of spending a significant amount of money on advertisements to reach out to more people, then you should be spending that money in the right place. We're talking about a space with more than 259 million unique visitors and 4.8 billion interactions daily. That place is Google!
The company Google Adwords started its journey in 2000, which later became Google ads in 2018. Looking at the explosive range of Google, there are high chances you've come across one or more advertisements and the platform, possibly while making a search query about a product or service.
It is no longer a secret now that the more you put in your time and effort and pay for advertisements by Google, the more your chances of generating leads and increasing your conversion level from prospects into customers. This is why Google ads continue to be the industry-leading platform to promote your business for the world to see.
Here you will learn about Google advertisements, the best practices, and how to go about it. This article will also cover features unique to the Google platform, teaching you how to optimize every campaign to achieve the best results.
Google Advertising Explained
Like Facebook ads, Google advertising is a paid platform that comes under the broad umbrella of channels to market your business. Channels like pay-per-click (PPC) with the advertiser (your business) pay for each click on an advertisement. Google advertising has proven to be an effective way not just to generate relevant leads and traffic.
With the help of Google Ads, your business can witness more in-store visits, have more traffic on your website, and get more phone calls about the service you offer. If you've been thinking of an effective way to grow your business, you must consider using Google ads.
Google ads give you the liberty to create and also share well-timed advertisements (either through your mobile or a PC) to your target audience. This implies that your business will come up on Google Search Engine Results Page (SERP) when users are looking for products that are similar to yours via Google services like Google maps and Google search.
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Why Choose Google for Your Business Campaign?
Google is a widely used search engine with more than 5 billion search inquiries daily. This is not to mention the Google ads platform that has been in the industry for nearly 20 years. The long-standing structure of Google gives it the edge over other platforms when it comes to paid adverts. Among all search engines, Google stands out as users across the globe trust the results on the platform.
Google is easily the best platform to advertise your business, allowing you to work with available resources. If you are a startup business with a tight budget, Google ads present tools that will enable you to stay within your budget. This means that you can pause or stop how you're spending on advertising at any time.
One other question that businesses ask when considering the best platform to place their business for their target audience is, “how effective is Google Advertising for their business goals?” Well, these statistics on Google Ads will clear all your doubts.
- Google advertising has an overall click rate of about 8%
- For ready buyers, paid advertisements on Google get about 65% of the clicks.
- About 43% of customers buy from an ad they see on YouTube.
- Display advertisements on Google get as many as 180 million impressions every month.
From the statistics shown above, we can deductively say that Google advertising is a highly-effective platform for businesses and brands to reach out to their target audience. With all the social media tension and heat, it is best to leverage the best approach, you don't know who's clicking your Google Ads the next. Taking the intro out of the way, let's look at some of the best practices of Google advertising.
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Our Google Advertising Best Practices
Have you tried advertising on Google with underperforming results? Don't give up yet; several reasons make Google give you the best outcome. Want to know the good news? We have provided step-by-step best practice on how to achieve the best possible result on your campaign. Let's take into consideration some of our best practices of Google advertising.
1.
Plan with a PPC Template
Making use of a pay-per-click template helps you to organize every of your PPC projects. With Google planning templates, you can visualize how your advertisements appear online, manage your campaigns in one place, and real order data like character count.
2.
Streamline Your keyword
When advertising your business on Google, you need to get it right with chosen keywords. Working with broad keywords can make Google place your Ads before the wrong audience. This results in a few clicks while you spend more.
Streamlining the keywords you use for your ads will help you focus on a specific class of audience. You can do this by reviewing which keywords are generating a high click rate in your business niche and then sorting them into many proposed advertisements for your target audience.
Pro Tip: You may not get it all together at first, but you should consider tweaking, removing, and adding keywords until you get the desired results for the job.
3.
Run Relevant Ads
No matter how hard you try to advertise your product or service, if your ad is not relevant to the search intent of potential customers, you will not get clicks. Ensure that your chosen ad copy and the headline correlate with the keywords you use. Also, your ad's solution to your target audience must address the pain points people are experiencing. Your ad is only helpful because it meets the needs of your audience and offers solutions to problems.
4.
Work Towards a Good Quality Score
The Quality Score (QS) of your ad is a system through which Google gets to determine what ranking position your ad should be. The better quality scores, the higher in rank, and this determines how visible you are to searches needing your business service.
If you have a low-quality score, your hands will have fewer chances of conversion due to reduced visibility. Using Google as a platform of advertisement will give you access to view your qualities, but it is up to you to work on improving it.
5.
Landing Page Optimization
Another area of Google advertising best practices is for you as a business to work on optimizing your complex landing page. Your efforts should not be directed only to creating and publishing Ads. You should also focus on having an exemplary user interface and experience after they click on your ad.
The interface users come across after clicking your ad is your landing page. No question that is left unanswered is whether or not your landing page is optimized to bring about conversions from prospects. you can get appropriate direction towards optimizing your landing page by answering the following questions:
- Am I using the same keyword from my ad on my landing page?
- Does my landing page address the pain of users?
- Am I proffering solutions to the questions of visitors on my page?
You could add to the list of questions by knowing if users experience seamless transitioning up until conversion by playing the role of a prospect to one of your Ads. To further understand how Google advertising works, let's look at 2 models that enhance business growth.
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Pay Per Click ( PPC )
Pay-per-click (PPC) is a model of advertising where the advertiser pays the most for each platform; each time someone clicks. The advertiser makes an ad that redirects them to the advertiser's website and the payment to the platform — Google in this case — that hosts the ad placement.
There are other shared ad placement hosts like Bing, Yahoo, Instagram, Twitter, Facebook, and LinkedIn, where you pay for every click that takes people to your landing page.
How Does PPC Work?
You must have won the bid for that ad position to purchase a pay-per-click ad placement. Every PPC ad used on popular search engines like Bing, Yahoo, and Google falls under the Search Engine Marketing (SEM) category.
An Instance of PPC on Google
A good number of advertising platforms and Google Ads operate with real-time bids ( we will explain this better in the SEM section of this guide). You must understand how the function process goes for the platform you have chosen to place your advert. If you are using Google as your preferred platform, you need to know that the Ad Rank determines your ad position.
Here's what Google says about PPC Ads:
“Advertising Rank is determined using your bid amount, auction-time ad quality (this includes ad relevance, the landing page experience, and expected clickthrough rate), the Ad Rank thresholds, how competitive the auction is, and the expected impact of extensions and other ad formats.”
Ad Rank in Google is only one of the significant factors contributing to ad position; as we delve deeper, you will understand more about Google Ads and PPC Ads.
Terms in PPC Ads
To familiarise yourself with what PPC ad is about, there are terms to be defined that businesses find confusing but are actually not the way it seems to be.
Below are a few things to consider that you come across when running pay-per-click advertising:
Cost per Mile or Thousand Miles (CPM)
CPM is an ad bidding strategy that prioritizes impressions or views instead of clicks. The advertising method is ideal when you're focused on creating solid brand awareness. If your brand is relatively new, you can adopt this technique.
Cost per Click (CPC)
Cost-per-click is an ad strategy that varies based on the industry's competitiveness. This ad strategy can range from a few cents to $50 or even more. Make sure to choose a strategy within your budget to avoid debt.
Cost per Acquisition (CPA)
Cost per acquisition is a metric that shows the impact of revenue from a pay-per-click campaign. You can calculate this by dividing the total amount spent on pay-per-click ads by the number of conversions.
Cost per Conversion
This refers to the total amount you spend to make your first conversion. For instance, if your cost per conversion is $2 and 5 people click your ad before making your first sale, your cost per conversion is $10.
Best Practices in PPC
Advertisers need to create an account on the platform to get active in PPC options and use available choices to determine when and where they want their ads to appear on the platform. You cannot afford to make your choices randomly, especially since money is involved.
Google ads, for example, split your account based on different campaigns. This campaign is further divided into add groups, including related ads and keywords. The best practices in PPC ensure that you create a cost-effective campaign while considering your overall business goal.
We have provided 2 of the best practices in PPC:
1.
Create a Feasible and Budget-conscious Structure
Be realistic about your budget and the goals that you set. If you know how much it will cost, your business can afford it, and how to distribute funds appropriately, you have a better chance of success with PPC.
For instance, if you have a business working with a small budget, it is best not to focus on raising your brand awareness with PPC. It is better to use PPC advertising as a means of pushing a particular action (more like any time-limited offer or signing up for a newsletter)
2.
Don't Go Fully Auto
The problem most businesses have when going for PPC advertising is that they rely so much on automated bidding. Never miss understanding the point here. Automatic bidding is ideal when you have the skills required for PPC advertising. This is also good for professionals who know how to identify areas to avoid automation.
One of the biggest challenges in digital advertising is striking a healthy balance between automated and manual PPC building. Although ad services (such as Google Ads) are entirely automated, they still need close monitoring.
You must determine your ideal audience for your service or product and change the automation settings from time to time to have an effective PPC campaign.
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Search Engine Marketing (SEM)
SEM is a practice in digital marketing where businesses use paid ads to appear on search engine results pages. Hence, their customers have easy access to their products or services when they make a search query.
Businesses and individual advertisers bid on unique keywords that users of such services as Bing and Google might enquire about when looking for specific services and products. This allows them to be among search results queries that involve such keywords.
Ads in these categories call me in a different format. Sun text-based ads, while others are product listing ads, are more visual and give customers a better glance at the product information such as reviews and price.
The greatest strength of search engine marketing, which doubles its advantage over every other advertising option, is that it presents ads to customers motivated to buy when they are willing to make a purchase. No other medium of advertising can do this. This is why SEM is very effective and brilliant for growing your business.
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Keywords: The Basics of SEM
Best practices hold an excellent PPC advertising structure in how keywords are a foundation of search engine marketing. When users enter keywords into search engines to get what they are looking for, it shouldn't be surprising that the formative stage of Search Engine Marketing (SEM) is keywords.
Keyword Research in Search Engine Marketing
Before choosing preferred keywords to be used in your business's search engine marketing campaign, there is a need for you to conduct research as a strategy to manage keywords. This process starts with identifying cuboids relevant to your business needs, which will also be helpful as a source of information for prospective customers.
With the help of keyword research tools, you can sort keywords based on search volume, searcher's intent, and relevance to choose the right keyboard for your SEM campaign. In addition to having the right keywords to research, this process helps you identify negative keywords you can exclude from your campaign. For example, suppose you own a business that sells pizza. In that case, you might consider taking out keywords like “pizza recipes” from your keyword management system, as this will only target users outside your business scope.
Account Structure
One of the vital aspects of keyword management during your search engine marketing campaign is the account structure. By setting up a solid account structure with logical keyboard grouping, you can realize more click-through rates and reliable overall performance while having a lower cost per click.
Structure your search engine ads account the following way:
- Ad campaigns
- Ad groups
- Keywords
- Ad text
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Ad Auction in Search Engine Marketing
One long-standing misconception about SEM is that whichever business or individual has the most significant budget for advertising always wins. Not to dispute that having a big budget can be advantageous to you when targeting a competitive keyword. However, it is still not a requirement for a successful search engine marketing strategy.
This is essential because all ads pass through a marketing campaign phase known as “ad auction” before gaining visibility on search engine results pages. To explain further, we will be how Google Ad auction works.
1.
How Does Ad Auction Work?
An adoption process is initiated whenever a search engine service user enters a search query on, say, Google. To gain access to the ad auction as an advertiser, you first need to identify unique keywords you would like to bid on. It is followed by stating the amount of money spent to have your ad appear on the Google search engine results page alongside other results related to that keyword.
When Google realizes that the keywords you have placed a bid on are in a user's search query, you enter into the ad auction process.
2.
How To Win Ad Auction
While selecting the right keywords from the perspective of a searcher's intent and placing an appropriate bid gets you into the ad function process, this doesn't validate that your ad will appear on every results page. The primary reason for this is because they are factors that determine ad placement on search engine results pages.
However, Google considers two factors to evaluate as part of the adoption process. These factors are the quality score of your ad (with a detailed explanation earlier in this guide) and your maximum bid. The maximum bid is simply the highest amount you have specified to pay per click, while the policy score is the metric system based on the total quality of your advertisement.
Google considers this factor and calculates every metric during the adoption process to determine whether or not you're hard to find a top placement on search engine result pages. The results of Google's calculation during the auction process are known as ad rank.
In a Nutshell
As we bring this to an end, you must understand the vital role of Google advertising in your business and organization. Also, you must understand the importance of critical components explained in various sections or through this guide. Google advertising can be a waste of money if done wrong, but if you follow these tips, you should be fine.
Given Google's authority and why it does it, every business should consider putting Google advertising as a significant part of their paid marketing strategy. You can use the information in this guide to start and establish yourself. You can upscale your business by using the right strategy in Google advertising that will make you reach your potential customers.
Remember! There is no such thing as a non-working Google advertising campaign. However, some require you to put in more work and modification using the strategies we've outlined above. You are armed with the appropriate information needed to start a successful Google advertising campaign that will drive more traffic to your website, help acquire leads, and see them through to conversion.