Successful Seo Campaign for the Asphalt Company
Details
An asphalt paving contractor in the Folsom Lake area, providing high-quality asphalt services to both residential and commercial customers. As a growing business, This Asphalt company recognized the importance of online visibility and wanted to increase their online presence through a comprehensive SEO campaign.
Our SEO company was engaged to develop and implement an effective SEO strategy to improve the asphalt paving company search engine rankings, website traffic, and lead generation.
Company Information
Asphalt Paving company has been in the asphalt paving business for over 20 years, providing exceptional asphalt services to customers in the Folsom Lake area.
The company offers a wide range of asphalt services, including asphalt paving, sealcoating, striping, and repairs, for both residential and commercial customers.
Strategies and Techniques
Our SEO campaign for Asphalt Paving company involved a comprehensive approach that included the following strategies and techniques:
Website Redesign
We redesigned the website to improve its user experience, navigation, and overall design.
Keyword Research
We conducted extensive keyword research to identify the most relevant and high-traffic keywords for the asphalt paving industry.
Content Optimization
We optimized website content with targeted keywords and created new content to address relevant topics and customer pain points.
Link Building
We developed a link building strategy that involved outreach to relevant websites and industry influencers to secure backlinks.
Local SEO
We implemented local SEO techniques, including optimizing Google My Business listings and building local citations, to improve visibility in local search results.
Analytics and Metrics
We set up Google Analytics and other metrics tracking tools to monitor website performance and identify areas for improvement.
Steps Involved in the Process
Discovery
We conducted an initial discovery phase to assess asphalt paving company's current online presence and identify areas for improvement.
Strategy Development
We developed a customized SEO strategy for asphalt paving company based on their business goals and target audience.
Implementation
We implemented the SEO strategy, including website redesign, content optimization, link building, and local SEO techniques.
Monitoring and Optimization
We continuously monitored website performance metrics and made necessary optimizations to improve results.
Resources Necessary for Successful Execution
SEO experts with expertise in website design, keyword research, content optimization, link building, and local SEO techniques.
Access to analytics and metrics tracking tools.
Resources for website redesign and content creation, including web developers and copywriters.
Results Achieved
Our SEO campaign for asphalt paving company exceeded expectations, resulting in significant improvements in search engine rankings, website traffic, engagement metrics, and lead generation. Within four months of starting the campaign, we were able to get 17 search phrases ranking on Google's first page on a pay-per-result basis.
Through our SEO campaign, asphalt paving company was able to increase their online visibility and attract new customers. Each residential driveway is worth $5,000, and each commercial project is in the hundreds of thousands, making the SEO campaign a profitable investment for the company.
Evidence-based Recommendations and Best Practices
Based on our experience with asphalt paving company’s SEO campaign, we recommend the following evidence-based recommendations and best practices to improve the effectiveness of SEO campaigns:
Conduct thorough keyword research to identify the most relevant and high-traffic keywords for your industry.
Optimize website content with targeted keywords and create new content to address relevant topics and customer pain points.
Develop a high-quality link building strategy that involves outreach to relevant websites and industry influencers to secure backlinks.
Implement local SEO techniques to improve visibility in local search results.
Ensure website design and navigation are user-friendly and mobile-friendly.
Takeaway
In conclusion, our SEO campaign for asphalt paving company was a success, resulting in significant improvements in search engine rankings, website traffic, engagement metrics, and lead generation. Our comprehensive approach involving website redesign, content optimization, link building, and local SEO techniques helped the company achieve its online visibility and business goals.
If you are a business owner looking to improve your online presence and search engine rankings, our SEO company can help. Contact us today to discuss how we can help you develop a customized SEO strategy that meets your specific business needs and goals. Let us help you increase your online visibility, website traffic, and lead generation with our proven SEO techniques and strategies.