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Email marketing is a highly effective way for banks to promote their services and products to potential customers. In this case study, we will outline the strategies and steps involved in creating an effective email marketing campaign for opening a savings account in a bank.
The bank is committed to offering its customers the best savings options available in the market, and it aims to achieve this goal by using email marketing to attract more customers to open a savings account.
The bank is a well-established financial institution with a strong reputation for providing quality services to its customers.
It offers a range of savings accounts to meet the diverse needs of its customers. The bank's mission is to help people save more and achieve their financial goals.
The subject line of the email should be clear, concise, and attention-grabbing. For example, "Get a head start on your savings goals with our new savings account.
The message content should be informative and persuasive, highlighting the benefits of opening a savings account with the bank. The content can include information on the different types of savings accounts available, the interest rates offered, and the benefits of saving with the bank.
The email should be visually appealing and use high-quality images and graphics to convey the message effectively. The images can include depictions of happy customers achieving their savings goals or images of the different types of savings accounts available.
The email should have a clear call-to-action (CTA) button that prompts the recipient to open an account with the bank. The CTA button should be prominently displayed and use persuasive language such as "Start saving today" or "Open your savings account now.
The bank's primary saving goals for this email campaign are to increase the number of new savings accounts opened and drive revenue growth. The metrics for success are as follows:
The open rate should be above the industry average of 20%. This means that at least 20% of the recipients should open the email.
CLICK-THROUGH RATE (CTR)
The CTR should be above the industry average of 2.5%. This means that at least 2.5% of the recipients should click on the CTA button.
The conversion rate should be above the industry average of 10%. This means that at least 10% of the recipients who opened the email should click on the CTA button and open a savings account.
In conclusion, the email marketing campaign for opening a savings account in the bank was highly successful, with a high open and click-through rate, and a significant increase in the number of new accounts opened. By using a customer-centric approach, targeting the right audience, and offering personalized and relevant content, the bank was able to attract and convert potential customers.
The success of this campaign can be attributed to the careful planning, execution, and tracking of key metrics. As an email marketing expert, I believe that other banks can benefit from adopting similar strategies and tactics to achieve their marketing goals. Contact us today to learn more and start your own successful email marketing campaign.
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to