Hotel Service Conversion Rates with Conversational Text Marketing
The hotel service industry is highly competitive, with many players vying for a limited number of customers. To stay ahead of the competition, it is crucial for hotels to continually innovate and find new ways to connect with their customers.
Conversational text marketing is a powerful tool that can help hotels engage with customers in a more personalized and effective way, leading to increased conversion rates and customer satisfaction levels.
Our client is a luxury hotel located in a major metropolitan area. The hotel has recently undergone renovations and has added several new amenities to its already impressive list of features.
Despite these improvements, the hotel has struggled to increase its conversion rates and attract new customers.
Effective Ways to Integrate Conversational Text Marketing
TARGET AUDIENCE SELECTION
The hotel can use customer data to segment their audience based on demographics, location, and past booking behavior.
The hotel can create personalized messaging content, such as welcome messages, offers and promotions, and recommendations based on past booking history.
The hotel can use a variety of distribution channels such as SMS, Facebook Messenger, and WhatsApp to reach customers where they are most likely to engage.
Challenges faced by the client
Our client’s business was hit from both the hotel and bar side, when the COVID-19 pandemic began. They had to take immediate action, so they weren’t sitting around without customers, which is why they pivoted to focus more on the food and beverage side of our business. There was absolutely no planning time for this switch, and they had to figure out a way to communicate it to people fast. That’s why they used Text Request to get the word out.
People don’t love phone calls and are way more willing to text instead. Text Request gives us the power to quickly and conveniently communicate with customers in real time. People text in their order, and we deliver it curbside. Because of this, Text Request helps us protect our customers’ health as much as possible. People can maintain their social distance by staying in their vehicle, while we bring their meal to them.
Text Request is so simple to set up and makes an immediate impact on the way you interact with customers. It helped them adjust and maintain contact during the pandemic.
Potential Strategies for Overcoming Obstacles
Offering exclusive deals and promotions to incentivize customers to book with the hotel
Providing exceptional customer service to encourage positive reviews and referrals
Regularly analyzing data to optimize messaging content and distribution channels
Conversational text marketing with Text Request is a powerful tool that can help hotels increase their conversion rates and attract new customers. At our conversational text marketing company, we are dedicated to helping businesses optimize their marketing efforts through the use of conversational texting.
If you are a hotel looking to improve your conversion rates and enhance customer satisfaction levels, contact us today to learn more about how we can help you achieve your marketing objectives with conversational text marketing.