SEO Campaign for a Restaurant
in Massachusetts
A Strategic Approach to Improving
Client Engagement for a Commercial
Real Estate Entity
In the realm of commercial real estate, establishing a strong local footprint is essential.
A dedicated provider recognized the need to boost their online visibility to better serve existing
clients and attract new ones. Their strategy centered on two effective methods:
Near Me Search (Geofencing) and optimizing their Google Business Profile.
Company Information and Campaign Details
A commercial real estate firm is boosting digital marketing to overcome challenges in reaching potential clients online.
This commercial real estate entity is focused on helping businesses find the ideal commercial spaces. With a profound understanding of the local market, they are committed to delivering exceptional client service. Despite their expertise, they faced challenges in reaching potential clients through online searches, prompting a shift towards enhanced digital marketing efforts
The Challenge
The organization encountered several significant challenges that hindered their growth
Limited Online Visibility
Their Google Business Profile was not fully optimized, which made it difficult for potential clients to discover their services during local searches.
Ineffective Targeting
Without a clear geofencing strategy, connecting with individuals actively searching for properties in their vicinity proved challenging.
Low Engagement Rates
Prior marketing efforts fell short, resulting in insufficient phone calls and website visits, indicating the need for a more impactful strategy.
Recognizing these obstacles, it became clear that enhancing local search presence and creating a more engaging online experience was vital to attract new leads
The solution
Steps Involved in the Process
To effectively address these challenges, the company partnered with a digital marketing agency to implement a thoughtful strategy centered on Geofencing and Google Business Profile optimization. Here’s a closer look at their approach
1. Optimizing the Google Business Profile:
2. Developing a Geofencing Strategy
3. Enhancing Local SEO Efforts
Expected Outcomes and Results
The results of these strategic efforts were impressive,
showcasing the effectiveness of their approach
Profile Views
The optimized profile allowed more potential clients to discover the entity’s information, significantly boosting visibility.
Searches
A focus on local SEO and targeted ads facilitated easier discovery for individuals seeking commercial real estate services.
Phone Calls
Enhanced visibility translated directly into inquiries, with more potential clients reaching out to discuss their real estate needs.
Website Visits
The improved online presence and targeted campaigns drove significant traffic to the website, allowing potential clients to explore services further.
Conclusion And Results
The results of these strategic efforts were impressive,
showcasing the effectiveness of their approach
The experience with geofencing and Google Business Profile optimization transformed local visibility and engagement for this commercial real estate entity. Not only were immediate results achieved, but a solid foundation for future growth was also established.
Insights gained from this initiative provided a deeper understanding of client behavior and preferences, allowing for further refinement of marketing strategies. Positive reviews and an enhanced online presence have strengthened their reputation in the commercial real estate sector, establishing this entity as a trusted resource for businesses seeking commercial spaces.