SEO Campaign for a Restaurant
in Massachusetts
Increasing High Volume Keywords
by +280 for a struggling Restaurant
The restaurant in Hingham, MA is a family-owned establishment that has been serving American cuisine for over 20 years.
Offering a wide range of dishes, including gluten-free and vegetarian options,
they aim to attract new customers through improved online visibility.
Company Information and Campaign Details
The restaurant in Hingham, MA is a family-owned business that has been serving the community for over 20 years.
They specialize in American cuisine and offer a variety of dishes ranging from burgers to seafood. Keeping their customers’ dietary preferences in mind, they offer gluten-free and vegetarian menus also.
They are open daily for lunch and dinner. The restaurant has a loyal customer base, but they were looking to attract new customers through online channels. The restaurant had a website but was not ranking well in search engine results pages (SERPs), which was hindering their online visibility.
Search engine optimization (SEO) is a crucial aspect of digital marketing for restaurants. With so many restaurants competing for online visibility, a strong SEO strategy can make a significant difference in attracting new customers. In this case study, we will examine an SEO campaign for a restaurant in Hingham, MA that offers American cuisine.
We will discuss the strategies and techniques used, the steps involved in the process, the resources necessary for successful execution, the expected outcomes, and the results achieved with metrics. Additionally, we will provide evidence-based recommendations and best practices that can be used to improve the effectiveness of the SEO campaign.
Strategies and Techniques
The SEO campaign for the restaurant in Hingham, MA involved the following strategies and techniques:
Keyword Research
In-depth keyword research was conducted to identify the most relevant and high-traffic keywords for the restaurant's website.
On-Page Optimization
The restaurant's website was optimized with the identified keywords in the meta title, meta description, header tags, and image alt tags.
Local SEO
The restaurant's Google My Business profile was claimed and optimized with accurate business information, photos, and customer reviews.
Link Building
High-quality backlinks were acquired from relevant and authoritative websites to increase the restaurant's website's domain authority.
The Challenge
A family-based restaurant losing clients and revenue with poor rankings in the SERP
Local search plays a significant role in performance because there is significantly better conversion near brick and mortar establishments. The family restaurant asked us to capture and recapture lost organic search sessions, visibility, and inquiries for the core menu. In addition, we were asked to grow awareness and consideration for their unique cuisines, giveaway programs, and other growth efforts.
The solution
Steps Involved in the Process
Resources Necessary for Successful Execution
The SEO campaign for the restaurant in Hingham,
MA required the following resources for successful execution:
- SEO tools for keyword research, on-page optimization, and link building.
- Copywriters to create high-quality and keyword-optimized content.
- Outreach specialists to acquire high-quality backlinks.
Expected Outcomes and Results
The SEO campaign for the restaurant in Hingham, MA aimed to achieve the following outcomes:
- SEO tools for keyword research, on-page optimization, and link building.
- Increased organic traffic to the website.
- Increased online visibility and brand awareness.
CTR
Keywords
Conclusion: Recommendations and Takeaways
Evidence-based Recommendations and Best Practices
Based on the success of the SEO campaign for the restaurant in Hingham, MA, the following evidence-based recommendations and best practices can be used to improve the effectiveness of future SEO campaigns for restaurants:
Our SEO campaign for the restaurant in Hingham, MA was a success. By implementing a comprehensive strategy that included keyword research, on-page optimization, link building, and local SEO tactics, we were able to achieve significant improvements in search engine rankings, website traffic, and online visibility. We also identified several areas for improvement, such as optimizing the website for mobile devices and focusing on local search terms.
As a professional SEO company, we are here to support the restaurant in these efforts and can provide ongoing SEO services tailored to their specific needs.
For those interested in learning more, please contact us for a consultation and to discuss how we can help drive traffic and improve your online visibility.
