What is a guest post and what relevance is it to content marketing? Guest posting or blogging is a crucial step to improving Search Engine Optimization for your content and getting more results from content marketing. Guest posting helps you create awareness about your business as well as build some level of trust between customers and leads.

In addition, this tactic is sure to get you new sign-ups and visitors. To successfully guest post, you must know how to pitch catchy topics. Furthermore, you must identify specific blogs to publish your content.

From time to time, it is recommended that you take inventory of your brand content to identify what needs to be upgraded. Aside from that, you can also come up with interesting topics related to your initial publications to serve as an upgrade.

Businesses use this tactic to retain more than 60% of their customers. You must ensure that every content intended for an upgrade goes in line with the previous content, only with updated information and better storytelling.

When you feel like you're not making any headway with your content marketing, you should try out content curation. With the help of fantastic content curation tools, you can primarily benefit from good content without spending time creating them. This will save you substantial money, time, and effort.

Content curation tools help you easily track trending topics and share them on various platforms as you wish. Social media sharing can now be automated with content curation tools. This implies that you don't have to click on the share button now and then.

The good news is that some of the best content curation tools online are free to use. Below are some content curation tools to consider in your content marketing campaign.

• Klout: Recommends for your content that will boost your social influence.
• Nuzzel: Content curation tools for newsletter
• Flipboard: You can effortlessly create your business digital magazine
• Listly: This tool helps you create a list of contents and then share them
• Pinterest: You can curate content through boards and pins.

A lot of marketers do this, taking existing content, and then using it as a format to suit another context. This method is adopted by content marketers who understand the technicality of content publishing and the customers' behavior.

Content repurposing can help alleviate the stress of creating fresh content from time to time.

This can also broaden the reach of your business and engage more prospects.

How To Go About Content Repurposing

Here are ways to use content repurposing as a tactic of content marketing.

• Remaking written content in another format, like video content. This will give your audience a more graphic representation of what you mean.
• Share or republish your post on social platforms like Reddit and Medium

Use an old piece of content and attempt to upgrade it.

Statistics from Wyzowl reveal that 69% of business customers prefer to know about services and new offers via video content. This is essential because it uniquely captures their attention. In addition, marketing your content via video can increase your business ROI, improve conversions, and assist you in building close relationships with your audience.

You may decide to market your video content on blogs, social media, or another website. Videos on platforms such as YouTube, Instagram, Facebook, Tiktok, etc get massive traction that can improve your business and make you easily reach your target audience.

Speaking of paid advertisements, they help your business interface with more prospects interested in what you offer. This also gives your business the edge of visibility without pulling many strings. When complemented with inbound marketing, paid ads are very beneficial in generating leads.

FOMO in content marketing is a way of making your website visitors have an impression that they are missing out on something huge, to the end that they purchase your product. Although this sounds like an old trick to magnetize leads to your product or service, it is still effective today.

FOMO doesn't just alert visitors about mouth-watering offers, it presents them with up-to-date service upgrades, discounts, and additional plans (if any). The aim here is to put forward your best service to your website visitors in a convincing way that makes them want to take action immediately.

Another useful content marketing strategy that plays a vital role in human psychology is the tactic of urgency. Humans are designed to react equally to situations of urgency, which is why businesses don't just present value to their prospects or customers. They do so in a manner that makes it time-dependent.

This is similar to FOMO and is being used as a marketing tactic

• Don't use it too often
• Rightly depict scarcity, speed, or time in your content
• Use a less passive tone in your Call To Action

It was mentioned earlier that you must create content that speaks directly to your target audience. Geomarketing is an excellent way to achieve content specificity as it narrows down your content's relevance to your potential customer's location.

For example, you own a beverage company in Berlin. Geomarketing will promote your company's service, to a large extent, to prospects who are from Berlin to enable them to find your service. Unlike other tactics of content marketing, marketing streamlines your audience by the factor of location.