Data Analytics & Insights
Our Data Analysis and Integration (DAI) team maps digital marketing analytics to your performance goals — providing you with transparency and clarity on which marketing activities are driving meaningful results.
We help create a unified brand experience.
Our experts take the time to understand your business goals, customer needs, and the data we have at our disposal. We then use those insights to inform our development of robust data-driven analyses and solutions.
OUR APPROACH
Your go-to data
analytics agency.
The digital marketing and measurement landscape is constantly evolving — and changes that come with it oftentimes trigger disruption. Today’s consumers are more concerned than ever about how companies are capturing and using their data, which is influencing data privacy regulations and changing what web browsers and phones allow.
Even if your brand only uses a few marketing channels, a multi-pronged marketing measurement solution is critical to stay nimble with the changing tides. Our DAI team creates tailor-made measurement solutions that incorporate the best digital marketing analytics techniques of today and tomorrow.
For example, we use a multi-touch attribution (MTA) model incorporating data-driven, view-through attribution for paid media. We also combine advanced research and future-proof solutions like marketing mix modeling (MMM) to support media planning, ensuring our strategy drives growth and ROI for your brand.
- Advanced data and analytics services.
Brand growth requires focus, alignment, and a big emphasis on data.
Our data and analytics services reflect the most comprehensive strategies available to digital marketers today. This enables our agency partners to achieve the most meaningful results through their hard-earned marketing efforts.
- Measurement transformation.
Accelerate and transform how you assess marketing performance and optimize UX. With NP Digital, you can leverage the most up-to-date and powerful measurement techniques and digital marketing analytics technologies.
- A marketing promise, fullfilled.
Our insights solutions target specific marketing use cases for growth, including SEO incrementality, full-funnel optimization, and target setting that help you maximize your investment in data and analytics.
WORK
Activate your marketing data.
Our experts take the time to understand your business goals, customer needs, and the data we have at our disposal. We then use those insights to inform our development of robust data-driven analyses and solutions.
